TINY

THE CONTEXT

TINY grew directly out of the curriculum work at Tiny Treasures. As the music and dramatic arts program proved its value in the classroom, a question emerged: how do you bring this approach into the home — where parents and caregivers want to support their children's development but don't always know how?

The answer was a digital platform designed specifically for parents and caregivers of children ages 0–5: a structured, engaging, and interactive framework that could guide learning at home with the same intentionality as the classroom program.

THE CHALLENGE

Building an EdTech product from scratch requires more than good content. It requires a clear instructional architecture, a user experience that works for time-pressed parents, a brand that earns trust, and a learning framework coherent enough to guide a child's development across months and years. None of that existed yet.

WHAT WE BUILT

Working closely with the CEO and educational team at Tiny Treasures, I developed the full instructional framework for TINY — defining clear learning pathways, sequencing content for developmental stages, and translating classroom principles into a format that works for home use.

From there, I designed the complete digital experience: interface design, app architecture, information architecture, and a cohesive brand identity that integrates meaningful narrative with educational rigor. The goal throughout was to make TINY feel like a trusted companion for parents — not another screen.

THE OUTCOME

The concept, instructional framework, brand identity, and UX architecture are complete. Development is currently paused pending funding. The foundation is built and ready to move.

CAPABILITIES

• Creative Direction

• Instructional Design & Learning Architecture

• UX Design & Information Architecture

• Visual Design & Brand Identity

• Brand Experience & Storytelling

AUDIENCE

Parents and caregivers of children ages 0–5