TINY - Digital Platform For Parents
Creative Direction of a New EdTech Product
CAPABILITIES
Creative Direction
Ideation
Visual Design
UX Design
Brand Experience
Storytelling
Information Architecture
Instructional Design
AUDIENCE
Parents and caregivers of children 0 to 5 years old
OVERVIEW
Tiny is an EdTech project designed to empower parents and caregivers with practical tools to teach and support their young children’s learning and development. By creating a structured, engaging, and interactive instructional framework, Tiny enriches the early childhood experience through innovative and accessible resources that guide learning at home. Drawing on observations of parents and caregivers, I identified a gap in early learning support and designed Tiny to bridge it. I developed the instructional framework, defining clear learning pathways together with the CEO and educational team at Tiny Treasures, a wellness daycare in New York. I then translated this into a comprehensive digital experience. Alongside designing the interface and app architecture, I created a cohesive brand identity that integrates meaningful narratives, and educational principles with user-friendly design, ensuring that Tiny is both effective as a teaching tool and engaging for children. The project is currently in development.



